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Brand Warfare [Secure eReader (recommended)/Mobipocket/Microsoft Reader/Adobe]
by David D'Alessandro & Michele Owens
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 While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare much-quoted maverick D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand icon and incredible bottom-line success. D'Alessandro ... more info>> 2002
Category: Business
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Club |
| You Pay: |
$25.00 |
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$21.25 |
| Micropay Rebate: |
15% |
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15% |
| Cost After Rebate: |
$21.25 |
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$18.06 |
| You Save: |
15% |
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27.76% |
 
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Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It [Secure Microsoft Reader/Adobe]
by Michele Owens & David D'Alessandro
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From the National Bestselling Author of Brand Warfare. A genuine winner shows you how to stand out from the crowd As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a... more info>>
Category: Business
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Regular |
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Club |
| You Pay: |
$21.95 |
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$18.66 |
| Micropay Rebate: |
15% |
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15% |
| Cost After Rebate: |
$18.66 |
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$15.86 |
| You Save: |
14.99% |
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27.74% |
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