Mark Stevens
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Bio: Mark Stevens is president of MSCO, Inc., a firm that supplies high-level marketing advice and develops marketing and sales tools for many leading corporations, professional service firms, and emerging dot-com companies, including Guardian Life; IBM; and Towers, Perrin. He is the bestselling author of Sudden Death: The Rise and Fall of E.F. Hutton and King Icahn. He has appeared on Louis Rukeyser's Business, CNN Business Report, and CNBC.
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Extreme Management: What They Teach at Harvard Business School's Advanced Management Program [Secure eReader (recommended)/Mobipocket/Microsoft Reader/Adobe]
by Mark Stevens
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 Harvard's AMP (Advanced Management Program) is a ten-week boot camp (six days a week, fourteen hours a day) whose origins are rooted in World War II. During the outset of the war, the then dean of Harvard Business School introduced a regimen to best utilize the capacities of the business and industrial sector to serve the extraordinary demands of a war-time economy. Now, more than fifty years later, the program focuses on teaching how to thrive in the highly competitive and combative global mark... more info>>
Category: Business
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Your Marketing Sucks [Secure eReader (recommended)/Mobipocket/Microsoft Reader/Adobe]
by Mark Stevens
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 "Your marketing sucks..." What in the world does Mark Stevens mean? For starters, let's take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down ... a road. Creative? Probably yes--nice scenery, good-looking people, etc., etc. But effective? Mark Stevens says absolutely not. Like you're going to spend $30,000 or more... more info>> 2003
Category: Business
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Your Management Sucks [Secure eReader (recommended)/Mobipocket/Microsoft Reader]
by Mark Stevens
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Like a mirror, Your Management Sucks reveals important truths that you may deal with ... or choose to ignore or put on the back burner. Everyone manages someone or something ... your own life and career, an administrative assistant, hundreds or thousands of people. How well or poorly you manage has a profound impact on your personal success. Mark Stevens makes the compelling point that at any given time everyone's management sucks. It can, however, be improved and rethought so you can move away ... more info>>
Category: Business
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God Is a Salesman: Learn from the Master [Secure Mobipocket/Microsoft Reader]
by Mark Stevens
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Laced with anecdotes based on the experiences of the author and the many others he has known, loved, mentored, coached, and partnered with, GOD IS A SALESMAN shows us how to translate powerful lessons from God into tools to help us achieve extraordinary success through better relationships, and new dimensions in life.
Category: Spiritual/Religion
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