Jack Trout
Bio: Jack Trout, one of the most famous names in the world of marketing strategy, is president of Trout & Partners. He is a popular speaker and the coauthor of such best-selling business classics as Positioning, The New Positioning, and Marketing Warfare. Trout's firm consults to such clients as AT&T, IBM, Merck, Southwest Airlines, and Warner-Lambert. He is based in Greenwich, Connecticut.
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Positioning: The Battle for Your Mind, 20th Anniversary Edition [Secure Mobipocket]
by Al Ries, Jack Trout
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 "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed... more info>>
Category: Business
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The New Positioning: The Latest on the World's #1 Business Strategy [Secure Mobipocket]
by Jack Trout
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Positioning-which has sold 390,000 copies in the English language-has defined marketing since it was published 15 years ago. Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s. In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing ... more info>>
Category: Business
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The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right [Secure Mobipocket/Microsoft Reader/eReader (recommended)/Adobe]
by Jack Trout
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It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling author of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants and money-wasting programs. Filled with interviews and case studies (exemplary and otherwise), this book throws a life jacket of reality to readers who are drow... more info>> (Published: 2002)
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Trout on Strategy: Capturing Mindshare, Conquering Markets [Secure Mobipocket]
by Jack Trout
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If You Don't Have the Right Strategy, You're Toast. And when you really need that perfect strategy there's only one place to turn--marketing strategy guru and bestselling author Jack Trout. For over twenty years, Trout's trailblazing insights have helped business people around the globe capture mindshare, conquer markets, and become market leaders. His bestselling books like Positioning, The New Positioning, Marketing Warfare and The 22 Immutable Laws of Marketing have solidified his reputation ... more info>> (Published: 2004)
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