Deidre Breakenridge
Bio: Deirdre K. Breakenridge is Executive Vice President and a Partner of PFS New Media, Inc., an advertising, communications and production firm, with offices in Totowa, New Jersey and Los Angeles, California. Breakenridge is also the author of Brand Building in the Digital Economy, a Prentice Hall, PTR title to be published in the Spring 2001.
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Cyberbranding: Brand Building in the Digital Economy [Secure eReader]
by Deidre Breakenridge
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The first complete framework for integrating offline and online marketing! Step-by-step processes for reengineering any brand! If you're a marketing professional, you understand perfectly well that the Internet has changed all the rules you live by--and especially the rules that impact how you brand your products, services, and organization. Cyberbranding doesn't merely show you how the rules have changed: it presents a complete framework for branding that works now--and for years to come. In Cy... more info>> (Published: 2003)
Category: Business/Technology/Science
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The New PR Toolkit: Strategies for Successful Media Relations [Secure eReader]
by Deidre Breakenridge
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The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization. (Published: 2003)
Category: Business
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