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In Your Face: How American Marketing Excess Fuels Anti-Americanism [Secure eReader]
by Johny Johansson
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In Your Face exposes the new worldwide rebellion that's brewing against U.S. marketing. Renowned international marketing expert Johny K. Johansson explains why global customers increasingly view U.S. marketing as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies. He shows why American brands are especially susceptible to attack and considers the Bush administration's disastrous repositioning of the United States. Most important, J... more info>>
Category: Politics/Government
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