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Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution [Secure Mobipocket/eReader (recommended)]
by Geoffrey Moore
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 Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selection--and master their own evolution. Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he's back with a book for established businesses that need to learn how to adapt--or suffer the slow declines into marginalized performance that have characterized s... more info>>
Category: Business
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$13.60 |
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$7.20 |
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$6.12 |
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$8.80 |
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$7.48 |
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45% |
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53.25% |
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Crossing the Chasm: Marketing and Selling Technology Project [Secure Mobipocket/Microsoft Reader/eReader (recommended)/Adobe]
by Geoffrey Moore
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
(Published: 2001)
Category: Business
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$13.99 |
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$11.89 |
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$6.30 |
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$5.35 |
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$7.69 |
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$6.54 |
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45.03% |
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53.25% |
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Inside the Tornado: Marketing Strategies from Silicon Valley [Secure Mobipocket/Microsoft Reader/eReader (recommended)/Adobe]
by Geoffrey Moore
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The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business. (Published: 2001)
Category: Business
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$13.99 |
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$11.89 |
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$6.30 |
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$5.35 |
| Cost After Rebate: |
$7.69 |
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$6.54 |
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45.03% |
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53.25% |
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Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy [Secure Mobipocket/Microsoft Reader/eReader (recommended)/Adobe]
by Geoffrey Moore
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The fault line--that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share price) as the key driver in management decisions. Moore now revisits his argument in the post-Internet bubble world, proving that the methods he espouses ... more info>> (Published: 2002)
Category: Business
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$20.99 |
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$17.84 |
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$9.45 |
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$8.03 |
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$11.54 |
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$9.81 |
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45.02% |
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53.26% |
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The Gorilla Game, Revised Edition [Secure Mobipocket]
by Geoffrey Moore
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Geoffrey A. Moore teams up in The Gorilla Game with Paul Johnson, a top Wall Street technology analyst, and Tom Kippola, a high-tech consultant and highly successful private investor. Together they have discovered and played the gorilla game and now give readers the real rules for winning in the world of high-tech investing. This new edition of The Gorilla Game has been updated and revised throughout, with new focus and new insights into choosing the internet gorillas--the companies that are des... more info>>
Category: Business
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$16.96 |
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$11.99 |
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$10.19 |
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$6.59 |
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$5.60 |
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45.04% |
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53.29% |
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The Gorilla Game: Picking Winners in High Technology [Secure Microsoft Reader/eReader (recommended)/Adobe]
by Geoffrey Moore, Paul Johnson, Tom Kippola
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The Possibilities Are Staggering: Had you invested $10,000 in Cisco Systems back in early 1990, your investment would now be worth $3,650,000. Similarly, a $10,000 investment made in Microsoft in 1986 would be valued at more than $4,721,000 today. $10,000 invested in Yahoo! in 1996 would today be worth $317,000. How do you get in on those deals--especially if you're not a Silicon Valley insider? How do you buy the high-tech winners and avoid the losers? How do you find the Yahoo!s, Microsofts, a... more info>> (Published: 2001)
Category: Business
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$19.95 |
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$16.96 |
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$11.99 |
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$10.19 |
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$5.40 |
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$4.59 |
| Cost After Rebate: |
$6.59 |
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$5.60 |
| You Save: |
45.04% |
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53.29% |
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