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Words That Work: It's Not What You Say, It's What People Hear
by Frank Luntz
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WORDS THAT WORK offers a behind-the-scenes look at how the tactical use of words and phrases and the power of language affects what we buy, who we vote for, and what we believe in. Frank Luntz, a leading national pollster who engineered both the Republican "Contract with America" victory in 1994 and various bestselling corporate campaigns shares his experiences and knowledge in this provocative expose. Learn the 9 Rules of Successful Communication, as well as other language strategies and much m... more info>>
Category: Self Improvement/History
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