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How To Drive Your Competition Crazy: Creating Disruption for Fun and Profit
by Guy Kawasaki
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In my career at Apple, I had to do battle with two magnificent enemies: IBM and Microsoft. Not that my side necessarily won, but at least I learned how to be a royal pain in the ass. I found out that I liked the underdog role, so I studied the tactics that worked in the marketplace and wrote this book to proselytize this knowledge.
Category: Business
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