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Karen Donoghue

Bio: Karen Donoghue is founder and principal of HumanLogic, a strategic user-experience firm servicing Fortune 1000 clients, including Fidelity Investments, State Street Global Advisors, Reuters, Ltd., FleetBoston Financial, EMC Corporation, and Trellix Corporation. HumanLogic also serves many dot-com start-ups such as Raging Bull and MidnightTrader. She has been involved in the planning and development of innovative user experiences since 1987. Ms. Donoghue is a graduate of the prestigious MIT Media Lab and sits on the board of the MIT Enterprise Forum of Cambridge. She holds six U.S. patents on user interface technologies. For the latest information, resources, and insights about user-experience strategy for managers, visit the Built for Use Web site at http://www.builtforuse.com

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1 Built for Use: Driving Profitability Through the User Experience: Driving Profitability Through the User Experience [Secure eReader]
by Karen Donoghue, Michael Schrage
  The big winners in the eBusiness arena are those who practice customer-centric design. More than simply a matter of jazzy graphics, customer-centric design is about earning the trust and loyalty of a dedicated customer base by making the quality of the user experience the centerpiece of the total online strategy. As illustrated by the examples of the many big winners covered in this book, for those who practice customer-centric design, the online user experience is a major part of a company's va... more info>> (Published: 2002)
Category: Business

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