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Communities of Commerce [Secure eReader]
by Stacey E. Bressler, Charles Grantham
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Communities of commerce are the primary drivers of online business today, and this groundbreaking book provides the first complete overview of the phenomenon. The authors demonstrate why the best communities--including Salon, Yahoo Finance, and iVillage--are working so well, and how managers and executives can get in on this future economic wave. Based on the authors' study, Communities of Commerce features:--How commerce communities came to be and what influenced their success.--Advice on how b... more info>> (Published: 2001)
Category: Business/General Nonfiction
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