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Communities of Commerce [Secure eReader]
by Stacey E. Bressler, Charles Grantham
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Communities of commerce are the primary drivers of online business today, and this groundbreaking book provides the first complete overview of the phenomenon. The authors demonstrate why the best communities--including Salon, Yahoo Finance, and iVillage--are working so well, and how managers and executives can get in on this future economic wave. Based on the authors' study, Communities of Commerce features:--How commerce communities came to be and what influenced their success.--Advice on how b... more info>> (Published: 2001)
Category: Business/General Nonfiction
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Consumer Evolution: Nine Effective Strategies for Driving Business Growth [Secure eReader]
by Charles Grantham, Judith Carr
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Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case st... more info>> (Published: 2002)
Category: Technology/Science
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The Future of Work [Secure eReader]
by Charles Grantham
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"A new social psychology is developing in today's workplace that is no longer bound by time, place, or traditional roles. The notion of where a corporation starts and stops is going to be very different in the future," so said Robert Walker, CIO of Hewlett-Packard. This visionary book points a compelling portrait of how the new workplace that is already taking shape is creating a new framework for the way people think about--and act at--work, whether at home, in a satellite office, or corporate ... more info>> (Published: 2001)
Category: Business
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