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The Apple Way: 12 Management Lessons from the World's Most Innovative Company [Secure eReader]
by Jeffrey L. Cruikshank
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Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company. The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The Apple Way examines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the cur... more info>>
Category: Business
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