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Jeffrey L. Cruikshank

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Displaying 1 - 2 of 2 items in this category.   

1 The Apple Way: 12 Management Lessons from the World's Most Innovative Company [Secure eReader]
by Jeffrey L. Cruikshank
  Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company. The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The Apple Way examines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the cur... more info>>
Category: Business

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2 The Greenspan Effect [Secure eReader]
by David B. Sicilia, Jeffrey L. Cruikshank
  The United States Federal Reserve System has played a key role in U.S. economic affairs since it was established in 1913. Still, it has never enjoyed the unprecedented power and influence it wields today over global financial markets. (Published: 2002)
Category: Politics/Government/Business
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