| Displaying
1 - 2 of 2 items in this category. |
|
|
|
1
|
Brand Warfare [Secure eReader]
by David D'Alessandro, Michele Owens
|
|
While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare much-quoted maverick D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand icon and incredible bottom-line success. D'Alessandro ... more info>> (Published: 2002)
Category: Business
|
|
|
|
|
2
|
Executive Warfare : Pick Your Battles and Live to Get Promoted Another Day [Secure eReader]
by David D'Alessandro
|
|
The rules are different at the top It's not enough anymore to be smart, hard-working, and able to show results; At this level, everybody is smart, hard-working, and able to show results. Now it's a game for grown-ups. What really sets you apart is the relationships you build with people of influence. These people can include your peers, your employees, your organization's directors, reporters, vendors, and regulators-as well as the people directly above you in the organizational hierarchy. In s... more info>>
Category: Business
|
|
|
| Icon explanations: |
 |
Discounted eBook; added within the last 7 days. |
 |
eBook was added within the last 30 days. |
 |
eBook is in our best seller list. |
 |
eBook is in our highest rated list. |
|
