ebooks     ebooks
ebooks ebooks ebooks
new titles Top Stories Home support
Advanced Search
ebooks ebooks
 Alternate History
 Classic Literature
 Dark Fantasy
 Historical Fiction
 Science Fiction
 Young Adult
 Personal Finance
 Self Improvement
 True Crime
 Secure eReaderebooks
 New eBooks 
 Series List
 Short Stories
 About Us
 Author Info
 Publisher Info

HACKER SAFE certified sites prevent over 99% of hacker crime.

Click on image to enlarge.

Cyberbranding: Brand Building in the Digital Economy [Secure eReader]
eBook by Deidre Breakenridge

eBook Category: Business/Technology/Science
eBook Description: The first complete framework for integrating offline and online marketing! Step-by-step processes for reengineering any brand! If you're a marketing professional, you understand perfectly well that the Internet has changed all the rules you live by--and especially the rules that impact how you brand your products, services, and organization. Cyberbranding doesn't merely show you how the rules have changed: it presents a complete framework for branding that works now--and for years to come. In Cyberbranding, leading marketing consultant Deirdre Breakenridge answers the crucial questions that marketers have about branding in the 21st century: How do you move your brand online--without compromising the values it already stands for in the "real" world? How can you reengineer your brand in the wake of the Internet revolution--and how can you create a new brand that leverages the full power of the Web? Breakenridge draws on both her own experience and a series of insightful interviews with leading Internet branding executives. For every marketing professional and other business professionals concerned with building brands that succeed online, offline, or both.

eBook Publisher: Pearson Education/Financial Times Prentice Hall, Published: 2003
Fictionwise Release Date: August 2004

Icon explanations:
Discounted eBook; added within the last 7 days.
eBook was added within the last 30 days.
eBook is in our best seller list.
eBook is in our highest rated list.

All pages of this site are Copyright © 2000- Fictionwise LLC.
Fictionwise (TM) is the trademark of Fictionwise LLC.
A Barnes & Noble Company

Bookshelf | For Authors | Privacy | Support | Terms of Use

eBook Resources at Barnes & Noble
eReader · eBooks · Free eBooks · Cheap eBooks · Romance eBooks · Fiction eBooks · Fantasy eBooks · Top eBooks · eTextbooks