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10 Rules of Power Positioning [MultiFormat]
eBook by Roger Lawson

eBook Category: Business/Self Improvement
eBook Description: Welcome to "The 10 Rules of Power Positioning!" The following book is packed full of powerful marketing secrets that will help you and your business enhance its image and increase its business... Effortlessly! I invite you to come in and enjoy the many strategies it contains. While this report is copyrighted, I give you the permission to reprint these pages for your own reading convenience as well as use it as a lead generating tool in your business or Web site.

eBook Publisher: MH Publishing
Fictionwise Release Date: October 2004

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Rule #1 Thou Shall Not Copy

If there's one problem in all advertising, marketing, and promotional efforts, it is the sheer fact that there is too much competition out there. Everything just seems the same. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So, don't copy them (or as Earl Nightingale once said), "Don't copy, create!" Be unique. Be original. Be special. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects.

Have you ever heard a doctor say: "Take two acetylsalicylic acid tablets and call me in the morning"? What about "facial tissue," "cotton swab," or "adhesive bandage"? Of course not. It's Aspirin, Kleenex, Q-Tip, and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Kwik Kopy, and Quick Lube also stick like glue in the mind. How is this possible? While there are many reasons for this, the first one is the fact that many of these firms created not only a new product or service but also a whole new category to place them in (see the next rule).

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