AN AMAZING THING, the human brain. Capable of understanding incredibly complex and intricate concepts. Yet at times unable to recognize the obvious and simple.

Some true examples:

Ice cream was invented in 2000 B.C. Yet it was thirty-nine hundred years later before someone figured out the ice-cream cone.

Meat was on the planet before humans. Bread was baked in 2600 B.C. Nevertheless, it took another forty-three hundred years for somebody to put them together and create the sandwich.

And the modern flush toilet was invented in 1775, but it wasn't until 1857 that somebody thought up toilet paper.

Once these obvious connections have been made, they seem so obvious. So evident. We can't believe we didn't see them sooner.

An endless number of these unmade connections exist to this day, especially in the business world. You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence, and success. The problem is, you just don't see them.

I'm going to show you how to recognize the income-and success-increasing connections that are all around you. I will give you proven strategies and detailed examples of how to leverage those strategies so you can turn them into greater income, respect, power, and success. And when you do, your life will never be the same.

Much of this book is focused on how you can improve your business life and career. But the strategies also work in virtually any area of your life where you need to persuade others to accept your position or ideas.

They show you how to become a leader. A person who holds a position of respect and influence.

They show you how to get what you want. And how to get what you want in a totally ethical and honorable way.

I have included over two hundred specific examples of how people have successfully implemented these strategies into their business lives and careers. Several of these examples are outside the business world. But it is important that when you read these strategies and examples, you focus on how they can be successfully applied to all areas of your life.

You're about to begin a wonderful journey. You're going to learn that you have hidden assets, untapped opportunities, and overlooked possibilities that are not producing maximum results for you. That is going to change.

You'll be shocked at how truly easy this is going to be. Too good to be true? It's not. Let me take just one seemingly huge, complicated, income-increasing problem and show you how truly easy and simple it is to solve.

Did you ever wonder how many ways there are to increase your business? One hundred ways? Two hundred ways? Five hundred ways? It can be intimidating to merely figure out where to start.

I have good news-- there are only three ways to increase your business:

1. Increase the number of clients.

2. Increase the average size of the sale per client.

3. Increase the number of times clients return and buy again.

Only three. It's significantly less daunting if you only have to focus on three categories. In fact, it's easy. Let's take a simple example.

Calculate your number of clients.

Figure the average amount they spend on each transaction or sale.

Determine how often they make a purchase in a year.

Let's say you have one thousand clients. They average $100 per transaction or sale. And they make two purchases in a year.

Transaction Value per Client $100

Transactions per Year 2

Total Income: 1000 X $100 X 2 = $200,000

Transaction Value per Client $110

Transactions per Year 2.2

Total Income: 1100 X $110 X 2.2 = $266,200

A mere 10 percent increase across the board expands your income by 33.1 percent.

A 25 percent increase in these categories nearly doubles your income to $390,625. Very simple. But the results can be overwhelming. Focusing on this simple formula is just one small way people easily do increase their incomes or grow their businesses by 100 percent, 200 percent, or more.

But my simple geometric growth formula works just as well on nonfinancial goals. My good friend, a famous peak performance coach, used a version of it to propel the Los Angeles Kings hockey team to a stunning 9-1 victory over their competitors. How'd he do it? He got the Kings players to break down each key element of the game into an identifiable process. They then rated on a scale of 1-10 based on how they performed each successive period. At the break the coach would target two or three different processes like power plays and challenge the player to improve his rating performance that next quarter. On the chalkboard he demonstrated to them how much-improved their performance efficiency among two or three existing points in enough different categories produced exponential compounded overall impact. Once the Kings realized how to use the power of geometry to maximum competitive advantage, they went wild with it and trounced the competition.

So you see, it works for business, sports, all areas of your life, when you apply it.

Let's get a little more specific. Here are a few examples of how various companies have increased their numbers in these three vital categories.