ebooks     ebooks
ebooks ebooks ebooks
ebooks
new titles Top Stories Home support
ebooks
 
Advanced Search
ebooks ebooks
Fiction
 Alternate History
 Children
 Classic Literature
 Dark Fantasy
 Erotica
 Fantasy
 Historical Fiction
 Horror
 Humor
 Mainstream
 Mystery/Crime
 Romance
 Science Fiction
 Suspense/Thriller
 Young Adult
ebooks
Nonfiction
 Business
 Children
 Education
 Family/Relationships
 General
 Health/Fitness
 History
 People
 Personal Finance
 Politics/Government
 Reference
 Self Improvement
 Spiritual/Religion
 Sports/Entertainm't
 Technology/Science
 Travel
 True Crime
ebooks
Formats
 MultiFormat
 Secure eReaderebooks
Browse
 Authors
 Award-Winners
 Bestsellers
 eMagazines
 New eBooks 
 Publishers
 Recommendations
 Series List
 Short Stories
ebooks
Miscellany
 About Us
 Author Info
 Help/FAQs
 Publisher Info
  ebooks

HACKER SAFE certified sites prevent over 99% of hacker crime.

Click on image to enlarge.

Barack, Inc.: Winning Business Lessons of the Obama Campaign [Secure eReader]
eBook by Barry Libert & Rick Faulk

eBook Category: Business
eBook Description: What can business leaders learn from Barack Obama's improbable victory?  A great deal, says this brief, readable book,  which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed.  Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteers, and collected a record flood of dollars from donors large and small.  But his triumph was also to use social networking to create a vast online community that has changed politics forever.  And that's precisely what businesses need to do.  In a soundbyte, Obama's threefold approach was (1) to keep his cool, (2) to apply to politics the social technologies of the Internet, including blogs, texting, and viral videos, and (3) to embody in himself the change that he meant to bring to the country.  None of these goals are as simple as they sound.  Barack, Inc., not only spells them out clearly but offers actionable lessons that businesspeople can apply, beginning tomorrow. "Change" has become a tired political cliché, but Obama gave it new life by persuading a solid majority of voters that he could lead them to a whole new kind of politics and government, transcending the petty partisanship of recent years.  And he himself embodied that change.  "We are the ones we've been waiting for," he told his rallies.  "We are the change we seek.... Let's go change the world." Just so, says this important book, business leaders must embrace change and become the change they offer.  Only then will their constituencies--shareholders, employees, suppliers, customers--follow them to achieve it.  But having done that, their companies will have become communities--and the authors tell us that community, in addition to products and profits, is what business is about in the Web 2.0 world of the 21st century.

eBook Publisher: Pearson Education/FT Press
Fictionwise Release Date: April 2009




Icon explanations:
Discounted eBook; added within the last 7 days.
eBook was added within the last 30 days.
eBook is in our best seller list.
eBook is in our highest rated list.

All pages of this site are Copyright © 2000- Fictionwise LLC.
Fictionwise (TM) is the trademark of Fictionwise LLC.
A Barnes & Noble Company

Bookshelf | For Authors | Privacy | Support | Terms of Use

eBook Resources at Barnes & Noble
eReader · eBooks · Free eBooks · Cheap eBooks · Romance eBooks · Fiction eBooks · Fantasy eBooks · Top eBooks · eTextbooks