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Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy [Secure Microsoft Reader/Adobe]
eBook by Robert Bly
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eBook Category: Business
eBook Description:  Make Your Business Thrive in Any Economy
From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy.
Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, including:
* Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime
* Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales
* Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate
* The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value
With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar.
eBook Publisher: John Wiley & Sons, Inc., Published: 2002
Fictionwise Release Date: June 2003
Available eBook Formats [Secure Microsoft Reader/Adobe - What's this?]: SECURE MICROSOFT READER FORMAT [390 KB] - Requires Microsoft Reader 2.1.1 for PCs, or Microsoft Reader 2.2.2 on Pocket PC 2002 handheld devices. Some older Pocket PCs can be upgraded. Learn More., SECURE ADOBE FORMAT [1.1 MB]
Secure Adobe: Printing enabled, Read-aloud DISABLED
Other formats: Printing DISABLED, Read-aloud DISABLED
Microsoft Reader ISBN, Adobe Acrobat Reader ISBN: 9780471467724
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