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The New Positioning: The Latest on the World's #1 Business Strategy [Secure Mobipocket]
eBook by Jack Trout
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eBook Category: Business
eBook Description:   Positioning-which has sold 390,000 copies in the English language-has defined marketing since it was published 15 years ago. Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s. In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to: overcome "communication" caused by the explosion of cable television channels, the information highway, and computers in every home; make sure the message gets through in an era of information overload; maintain position simplicity in an increasingly complex world; create powerful "bandwagon" effects that sway consumers; reclaim old new ideas that work and make them new again; avoid losing focus in the attempt to win over too many markets; "reposition" a company to reclaim a lost audience.
eBook Publisher: McGraw-Hill Companies
Fictionwise Release Date: June 2003
Available eBook Formats [Secure Mobipocket - What's this?]: SECURE MOBIPOCKET FORMAT [369 KB]
All formats: Printing DISABLED, Read-aloud DISABLED
Adobe Reader ISBN: 0071369198
Mobipocket Reader ISBN: 0071369198
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