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Yale University Press

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Displaying 1 - 3 of 3 items in this category.   

1 Charm Offensive: How China's Soft Power is Transforming the World [Secure eReader]
by Joshua Kurlantzick
  At the beginning of the twenty-first century, China is poised to become a major global power. And though much has been written of China's rise, a crucial aspect of this transformation has gone largely unnoticed: the way that China is using soft power to appeal to its neighbors and to distant countries alike. This book is the first to examine the significance of China's recent reliance on soft power--diplomacy, trade incentives, cultural and educational exchange opportunities, and other technique... more info>>
Category: Politics/Government

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2 Spy Wars: Moles, Mysteries, and Deadly Games [Secure eReader]
by Tennent H. Bagley
  In this rapid-paced book, a former CIA chief of Soviet bloc counterintelligence breaks open the mysterious case of KGB officer Yuri Nosenk's 1964 defection to the United States. Still a highly controversial chapter in the history of Cold War espionage, the Nosenko affair has inspired debate for more than forty years: was Nosenko a bona fide defector with the real information about Lee Harvey Oswald's stay in Soviet Russia, or was he a KGB loyalist, engaged in a complex game of deception? As supe... more info>>
Category: Politics/Government

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3 What Really Matters: Service, Leadership, People, and Values [Secure eReader]
by John Pepper
  The fundamental question in business and in personal life is the same: What really matters? In this book one of America's most widely admired business leaders distills a lifetime of experience, including failures as well as successes, to reveal his answers. John Pepper, president, CEO, and chairman of Procter & Gamble for a combined 16 years, underscores the importance of continuous change, innovation, and renewal as prerequisites for growth and sound leadership. In What Really Matters he sugges... more info>>
Category: Business
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