Easy Step By Step Guide to Writing Articles and Newsletters [Secure eReader]
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eBook by Pamela Brooks
eBook Category: Business/Reference
eBook Description: Many organisations use newsletters to target their audience, raise their profile and communicate their products and services. Charities use them to inform and fundraise. But what makes a successful newsletter one that is read and remembered? Good lively content is essential. This guide will show you how to produce newsletters. It will also show you how to obtain commissions for freelance article writing and how to write articles. In this guide: How to get the brief right How to get commissioned How to open articles, make them flow and use good closing paragraphs How to use case studies Where to fnd experts, how to interview them and how to write it up How to design and lay out Newsletters.
eBook Publisher: Rowmark/Rowmark, Published: 2004
Fictionwise Release Date: June 2005
1 Reader Ratings:
"I especially liked the details on types of articles. I found it very useful to examine a range of different articles and opening paragraphs that might attract your audience's attention. There is also a useful section on getting content to flow and closing paragraphs. Each chapter is presented with a clear type face, lots of bullet points summarising previous text and some information boxed making the whole very easy to read."--Women Writers' Network Magazine
"If you are a comparative newcomer to either of these fields you will find Pamela Brooks especially helpful. In terms of article writing she combines practical, clear advice on how to construct and write material as well as excellent guidance on marketing your work. The whole book is tightly and cleanly written, and its use of subheads, bullet points and tables makes it easy to follow and to absorb."--Writers News
Written your society newsletter for years and want some fresh ideas to liven it up a bit? Thinking about earning some extra money as a freelance journalist and want some ideas about where to start? Been charged with setting up the company website and wonder what sort of thing to put on it?
Then this easy step by step guide to writing articles and newsletters is for you.
Articles have an incredible range--anything from a 50-word "filler" in a magazine through to a 5,000-word lengthy piece in a learned journal, and everything in between. An article can be news or a feature. A feature can be an interview or profile, a think piece, a "how to do something" guide, a review, an A-Z or a number of top tips--anything you choose.
Newsletters can be anything from a black and white single-pager sent to customers or club members through to a glossy full-colour production with photographs and advertising.