In Your Face: How American Marketing Excess Fuels Anti-Americanism [Secure eReader]
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eBook by Johny Johansson
eBook Category: Politics/Government
eBook Description: In Your Face exposes the new worldwide rebellion that's brewing against U.S. marketing. Renowned international marketing expert Johny K. Johansson explains why global customers increasingly view U.S. marketing as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies. He shows why American brands are especially susceptible to attack and considers the Bush administration's disastrous repositioning of the United States. Most important, Johansson offers a new path for marketers, a path to sustainable profits, based on mutual respect, not domination.
eBook Publisher: Financial Times Prentice Hall/Financial Times Prentice Hall
Fictionwise Release Date: January 2006