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Search Engine Traffic Secrets [MultiFormat]
eBook by Sameer Khan

eBook Category: Technology/Science/Reference
eBook Description: Please, don't be misled by the subject! This is not another redo of the same old information from some cookie cutter wannabe guru who is spouting rehashed information. Don't waste another minute. You need to discover just how simple search engine optimization can be.

eBook Publisher: MH Publishing
Fictionwise Release Date: September 2008

Part I--What Are Search Engines?

How Do Search Engines Work?

Put simply, search engines are massive indexes. You know that old Access database where you store your client list? It's just like one of them, but covering millions of web pages, all indexed so that they are pulled up when someone is looking for them.

The sites in this massive database are differentiated by keywords. These words are attributed to a specific page or site, and identify those pages based on what the user is searching.

Rather than a search engine answering your questions, it is actually the other way around. The search engine is asking you what you are looking for. Your answer is simply what you type into the box.

What you must capitalize on is the fact that many users do not know the correct answer to the question posed by the search engine. They know vaguely what they are looking for, but do they really know how to ask it of a search engine? We will go further into this subject later.

Broadly speaking, there are two main types of search engine:

Meta Search Engines basically rely on the content of other search engines. Their existence is based on their ability to query a number of sources at one time for the same query, thereby returning a wide range of results, even though they do not hold their own index.

Crawler-Based Search Engines are the type that do hold their own indexes, or databases. They have programs that know how to automatically surf the web, and know what information to pick up. This information is then automatically inserted into their index and becomes available to be found.

So basically, a search engine is a tool that puts users in touch with the content they are seeking using a system of keywords. There is, of course,

Copyright 2006 by Sameer Khan--11 www.targetedtrafficgenerator.com"

Search Engine Traffic Secrets" by Sameer Khan Page 12 of 159

more to it than just keywords but again, we will look further into this topic in due course.

For the purpose of Internet Marketing and making money on the Internet, we will refer to search engines such as Google, Yahoo and MSN as Web Search Engines. And just a quick note on making money: if you are reading this then you probably already have a web business, but if you don't and want to get started head over to www.Internetcooltools.com/beginnersguide.

Copyright 2006 by Sameer Khan--12 www.targetedtrafficgenerator.com"

Search Engine Traffic Secrets" by Sameer Khan Page 13 of 159

Part I--What Are Search Engines?

* * * *

What is S.E.O?

SEO is the abbreviation for Search Engine Optimization. It is a process of arranging a web site's content to obtain high rankings in various search engines (both in terms of ranking for the site itself and its internal pages). This usually includes tailoring on-page text (such as headlines and subtitles) in addition to choosing the proper keywords for a page's meta tags. It can be carried out by the person who created the site, or by one of many professional Search Engine Optimizers. These people make a living from staying abreast of search engine criteria and specialize in making a site as compatible with those requirements as possible.

If you want to make money from your site, then the chances are that you will need to perform or invest in at least some SEO. The reasons for this are obvious; the more people that come to your site, the greater the opportunity to make a sale. There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization.

SEO can be further classified as 'good' and 'bad': white hat SEO and black hat SEO.

White hat SEOs are those that play by the rules, that meaning that they stick rigidly to the terms and conditions of the search engines and try to achieve high rankings through hard work rather than trickery.

Black hat SEOs are the opposite. Many of their techniques are commonly known as spam (and not the type that you receive hundreds of each day in your inbox). These techniques are many and varied. They usually have the short term effect of high rankings, simply because the programs that crawl sites cannot tell that the techniques are underhanded. However, trickery is usually discovered and results are usually short-lived. Rest-assured that all

Copyright 2006 by Sameer Khan--13 www.targetedtrafficgenerator.com"

Search Engine Traffic Secrets" by Sameer Khan Page 14 of 159

techniques described in this publication are white hat, and you will not get into any difficulties with the search engines by using them.

Using the 'Keywords' tag as Part of Your SEO

The keywords tag residing in the head area of a page was once very useful in helping pages to high rankings on search engines. However, as with many things that bring benefits, their usefulness was soon taken advantage of. Without the resources to manually check each page, the search engines came to the decision to simply reduce the importance of the keyword tag.

However, while of lesser importance, they remain a valid optimization tool and you certainly should not leave the meta keywords tag off your pages.

Meta keyword tags should adhere to the following guidelines:

* * Keep your list of keywords or keyword phrases down to 20--25 unique words or phrases

* * Separate the words or phrases using a comma (you do not need to leave a space between words separated by commas)

* * Do not repeat words or phrases on the same line of a tag--even one repetition could be considered spam by some engines. However, it is permissible to repeat words on another line

* * Put your most important word or phrases at the beginning of your list as some spiders only read through meta tags to a certain point. Copyright 2006 by Sameer Khan--14 www.targetedtrafficgenerator.com"

Search Engine Traffic Secrets" by Sameer Khan Page 15 of 159

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